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We got our Hands Dirty and our Affinity in the air!

We found the best way to welcome the autumn season by challenging our Affinity players to “Get their hands dirty” joining in a Reforestation Experience in Serra de Sintra.


On a sunny Saturday morning we put our Affinity into practice embodying the vector of the Nature Conservation, one of our three great commitments of Social and Environmental Responsibility that we defend and represent very proudly.


This initiative took place in an ecologically degraded area in Serra de Sintra, starting with the control of exotic infesting species, followed by a Tree Planting activity, in this case Cork Oaks and Myrtles. Tis was only possible with the help of a fantastic group of Affinity volunteers and the support of the Association Plantar uma Árvore in partnership with the Portuguese Institute of Nature Conservation and Forests.


This activity gave the participants a very special opportunity to be in direct contact with nature at the same time that it allowed us to feel a real contribution to the sustainability of our country. Serra de Sintra is an astonishing beautiful place where you truly feel the magic of the planet earth.


During this initiative, all participants were asked to respect the safety and security measures imposed by the present world health situation. Everything was well guaranteed and organized by Plantar Uma Árvore Association, to whom we would like to thank once again for the opportunity. This Association develops and implements short and long-term volunteering programs dedicated to the restitution of native forests and native species and the recovery of degraded areas.


The spirit of union amongst employees is clear when we meet for defending and embodying causes we all share and relate. It certainly was a wonderful morning that left us already dreaming about the next opportunity to give our contribution.


We’re already ready to the next #ACaringExperience!

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