OUR CULTURE

Certificate Of Incorporation Of Corporate Identity & Affinity Legacy

PREAMBLE

Affinity was born in Portugal, embodying the spirit of innovation, resilience, and global vision that shapes our culture.

We operate with the same boldness as Portuguese navigators, connecting talent, technology, and business in a vibrant global community, where each professional contributes to a shared mission and a living ecosystem of growth, learning, and collective impact. This constitution enshrines the fundamental principles that guide our company and ensure its continuity in the very long term.

Culture

Identity, Culture, and Purpose

Founded in Portugal in 2012, Affinity reflects a culture shaped by innovation, resilience, and global vision. With boldness and an exploratory spirit, we connect talent, technology, and business in a global network where cultural diversity is a strategic advantage and genuine relationships sustain our collective progress.
Growth and Strategic Evolution

We are committed to sustained growth driven by excellence. We believe that evolution results from innovation, valuing talent, and adapting to the global market. We grow with cultural consistency, embracing new opportunities and strengthening our international, local, and nearshore presence.
Global Talent Community

Affinity is a global community based on trust, diversity, and a common purpose. Each Affinity Player is part of a network that recognizes and empowers talent. This community transcends borders, uniting cultures, generations, and skills to generate value with human impact and technical excellence.
Human Relations and Authenticity

We prioritize real human connections. Whenever possible, face-to-face contact is preferred in interactions with stakeholders, reinforcing trust, empathy, and commitment. Physical presence is a sign of respect for others.
Fun and Gamified Environment

We foster a relaxed and motivating environment, where healthy competition drives performance without compromising team spirit. Gamification stimulates innovation and public recognition of individual and collective impact.
Justice and Conflict Resolution

We promote open and honest dialogue, constant feedback, and swift conflict resolution. Ethics and justice are non-negotiable in all interactions. Work ethic is above any business advantage.
Sustainability and Social Impact

We are committed to a better future. Sustainability and social impact are part of our DNA and extend to the communities where we operate.
Diplomacy and Global Expansion

We have grown by building cultural bridges and relationships of trust in various geographical areas. Our international vision is anchored in authenticity and cooperation.

People

Rights and Duties of Affinity Players

Everyone has the right to a fair, inclusive, and meritocratic environment where talent is valued. In return, commitment to excellence, innovation, and respect is expected, actively contributing to collective growth.

Flexibility as Trust

Flexibility is a privilege built on responsibility and consistent delivery. We value adaptable working models that respect the balance between well-being, productivity, and organizational sustainability.

Meritocracy and Professional Development

Progression at Affinity depends on competence, performance, and dedication. We promote an inclusive culture where growth reflects the individual’s impact on the collective.

Corporate Education and Knowledge

Learning is the engine of evolution. We have developed a corporate education ecosystem focused on technical, human, and strategic skills. We encourage mentoring, feedback, and structured knowledge recording.

Innovation and Exploration

Inspired by Portuguese navigators, we explore new technologies, markets, and business models. We believe in experimentation and learning from mistakes as tools for sustainable innovation.

Artificial Intelligence and the Future

We use AI to enhance human talent, with ethics and responsibility. We explore emerging technologies with courage and prudence, ensuring growth without losing our humanity.

Participation and Active Voice

All Affinity Players have the right to express ideas and contribute to the evolution of the ecosystem. Feedback is an essential tool for improvement.

Governance

Sovereignty and Governance

Affinity is an independent private company guided by values of transparency, responsibility, and integrity. Strategic decisions reflect our core values (affinity, ambition, action, assertiveness, and learning), honoring our Portuguese identity and promoting global impact.

Autonomy of Business Units

Each business unit acts as a company in its own right, with operational autonomy, aligned with Affinity’s global identity. This model promotes agility, innovation, and the intrapreneurial spirit of its leaders.

Financial Management and Value Sharing

We practice prudent financial management that generates shared value, ensuring sustained innovation and prosperity for all stakeholders.

The Board

The Board is the guardian of Affinity’s identity. It acts as a strategic advisory body and mentor to leaders, promoting cohesion, long-term vision, and institutional representation.

Revision of the Constitution

This constitution may be revised with the approval of at least 75% of the Board, ensuring alignment with our values and desired future.